Heated Tobacco: An Alternative to Cigarettes

As the world increasingly turns away from traditional smoking, heated tobacco products have emerged as a promising alternative. Among the leaders in this field is Philip Morris International (PMI) with their innovative IQOS devices and tobacco sticks. This article explores the benefits of heated tobacco, the advancements made by Philip Morris, and their commitment to a smoke-free future.

Understanding Heated Tobacco

Heated tobacco products, also known as heat-not-burn products, heat tobacco to a specific temperature to release nicotine-containing vapour without combustion. This process significantly reduces the harmful chemicals typically produced by burning tobacco in conventional cigarettes.

The IQOS Device

IQOS, developed by Philip Morris, is a leading heated tobacco product that has gained widespread popularity. The device works by heating specially designed tobacco sticks to release a flavourful nicotine-containing vapour. IQOS offers smokers a less harmful alternative to traditional cigarettes, with studies showing that it produces 90-95% fewer harmful chemicals compared to cigarette smoke.

What Are The Benefits of IQOS?

1. Reduced Harm

The primary benefit of IQOS and HEETS is the reduction in exposure to harmful chemicals. By avoiding combustion, IQOS reduces the levels of harmful and potentially harmful constituents (HPHCs) found in cigarette smoke. This makes it a better option for smokers seeking to reduce their health risks.

“Switching completely to IQOS is a much better choice than continuing to smoke. Our studies show that IQOS is less harmful than cigarettes.” – Dr. Moira Gilchrist, Vice President of Strategic & Scientific Communications at PMI

2. Improved Sensory Experience

Many users report that IQOS provides a satisfying sensory experience similar to smoking but without the ash and strong odor. This makes the transition from cigarettes to heated tobacco smoother and more enjoyable.

3. A Variety of Tobacco Based Flavours

HEETS are available in a variety of flavours, offering consumers a range of options to suit their preferences. This variety can make the switch from traditional cigarettes more appealing and help users stick to their choice of a reduced-risk product.

4. Social and Environmental Benefits

IQOS emits significantly less odor compared to cigarettes, making it more socially acceptable and less intrusive in public spaces. Additionally, since there is no combustion, IQOS reduces environmental litter associated with cigarette butts.

HEETS Flavour Options

HEETS flavours range from rich and robust to mellow and smooth, ensuring there is a suitable option for every palate. This variety helps users find their preferred flavour, making the switch from traditional cigarettes more enjoyable.

TEREA’s Advanced Technology

The TEREA range incorporates advanced technology to provide a more consistent and satisfying experience. These tobacco sticks are designed to work seamlessly with the latest IQOS devices, delivering a superior heating performance and flavour consistency.

Philip Morris’s Commitment to a Smoke-Free Future

Philip Morris International is heavily investing in the development and promotion of smoke-free products. The company has pledged to transition its business away from cigarettes, with a goal of phasing out cigarette sales entirely. To date, PMI has invested over $9 billion in smoke-free products, and their efforts are beginning to pay off. By the end of 2023, approximately 20 million adult smokers worldwide had switched to IQOS and stopped smoking cigarettes.

“We are committed to creating a smoke-free future and working towards the goal of phasing out cigarettes. IQOS and our other smoke-free products are at the forefront of this transformation.” – Jacek Olczak, CEO of Philip Morris International

Regulatory Support and Scientific Research

PMI’s commitment is supported by extensive scientific research and regulatory approvals. IQOS has been authorized for sale in numerous countries, including the United States, where the FDA recognized it as a modified risk tobacco product. This recognition underscores the potential of IQOS to reduce harm and support public health objectives.

Summing Up

Heated tobacco products like IQOS represent a significant advancement in harm reduction for smokers. By providing a less harmful alternative to traditional cigarettes, IQOS and HEETS are helping millions of smokers transition away from combustible tobacco. With Philip Morris International’s ongoing investment in smoke-free technologies and commitment to a smoke-free future, the landscape of tobacco use is poised for a transformative change.

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Disclaimer: This article is for informational purposes only and does not constitute medical advice. Consult a healthcare professional for personalised recommendations.